The launching ceremony was held at the Coca-Cola's Bottling Plant operated by Coca-Cola Icecek (CCI) Pakistan.
Rizwan U Khan, General Manager Coca-Cola Pakistan and Afghanistan said that the climate change has emerged as a drastic challenge causing environmental degradation that is threatening Pakistan's ability to conserve its natural resources. It is therefore, incumbent upon everyone to support the Government's Clean and Green Pakistan program and plant more trees to counter deforestation and escalating environmental challenges.
While addressing the ceremony, Muhammad Rizwan, Minister for Environment Protection Punjab said that the global warming, ozone depletion and pollution are burning issues. Solution to these problems lies in planting more trees. We greatly appreciate the contributions made by the private sector, especially multinational entities such as the Coca-Cola System, who recognize the need to step forward and play a key role for the greater good of our ecosystem.